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Why did I decide to become a Coach? 

I didn’t become a coach because I was fed up with the 9-to-5. I became a coach because I wanted to help people love it.

Years ago, I was a young mother juggling nappies, meetings, ambition, and guilt. I was scared in the boardroom, distracted at home, and quietly insecure in ways I never admitted out loud. Every stumble felt heavy—until I met mentors and coaches who showed me how to rise without burning out.

What looked like a glow-up from the outside was actually a deeply guided, systematic journey. One breakthrough at a time.

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My first coach training cracked something open in me. I realized my obsession with speed wasn’t drive—it was avoidance. Avoidance of the stillness where truth lives. That shift changed everything.

Today, I’m still an executive. Still in the boardroom. But I carry coaching into every conversation, every decision, every space. Not as an escape from work—but as a better way to live it.

And that’s why I coach.

Let’s make your 9 to 5 feel like your life—not a life on hold.

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My Education

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I didn’t plan to become a coach.
But somewhere between chasing deadlines and calming toddler tantrums, I realized something had to change—starting with me.

This page is about that shift.

The quiet ones.The real ones.

The ones that actually last.

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Contact Me

Burj Marina, Lusail , Doha Qatar 

@aishamasood.com  |  Tel: +974 55827882

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